AI Insights · Timothy · April 2022
Top 5 Books and Reference Apps in Australia for Q1 2022
Discover the performance trends of the top 5 Books and Reference apps in Australia for Q1 2022, including downloads, revenue, and active users.
In Q1 2022, the Books and Reference category in Australia saw notable performance from the top 5 apps on a unified platform. Here's a detailed look at their trends:
Audible: Audio Entertainment showed a steady increase in weekly revenue, peaking at approximately $149K in the final week of March. Weekly downloads fluctuated, starting at around 17.4K at the beginning of January and ending at 13.9K by the end of March. Weekly active users saw a slight decline from 303.7K to 285.4K throughout the quarter.
King James Bible - Verse+Audio experienced modest weekly revenue, reaching a peak of $146 in the last week of March. Weekly downloads increased significantly, starting at 2.9K at the end of December and rising to 4.8K by the end of March. Weekly active users grew steadily from 67K to nearly 80K over the same period.
Amazon Kindle had a consistent performance with weekly downloads starting at 11.6K at the end of December and ending at nearly 6.9K by the end of March. Weekly active users remained relatively stable, hovering around 91K to 103K throughout the quarter.
Libby, the Library App showed a slight decline in weekly downloads, from 4.6K at the end of December to around 3.7K by the end of March. Weekly active users remained consistent, maintaining a range of 30K to 32K throughout the quarter.
Wattpad - Read & Write Stories saw a steady weekly revenue, peaking at $17.1K in the last week of March. Weekly downloads showed a downward trend, starting at 8.1K at the end of December and dropping to about 5K by the end of March. Weekly active users slightly decreased from 304.4K to 279.2K during the quarter.
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